Bae Yong-joon Enters Japanese Stock Market

Bae Yong-joon has now ventured into the Japanese stock market. Key East (http://www.keyeast.co.kr), which deals in media content projects related to Bae, will be the first KOSDAQ company to do business on the Japanese bourse. Bae is Key East’s largest stockholder, owning 33.49% of the company's shares.

Key East will begin stock transaction services through Japan’s largest online trader E-Trade Japan (http://www.etrade.ne.jp) on Tuesday. Japanese investors can place their orders at the E-Trade Japan site, which will be executed by E-Trade Korea.

Key East has been very active in content business related to Bae, such as marketing Bae Yong-joon figures and providing mobile services. Key East has also concluded a contract with Japan’s NHK to air a historical drama starring Bae next May.

Key East’s CEO said he will do his best to take this opportunity to sharpen the company’s competitiveness in the Asian media content market.

credits : KBS Global